In today’s legal landscape, becoming best known is key for dominating your market (or even just staying relevant). This is equivalent to brand awareness — and a central component of a truly effective brand awareness campaign is retargeting.
But what is it? How does it work? Why is it so important to nurture prospects in your community from strangers into loyal clients?
On Thursday, January 21st, Senior Content Marketing Specialist Clare Bruning will walk you through both the basics and the intricacies of retargeting to ensure you're well equipped to keep your law firm top-of-mind with your ideal clients.
In under an hour, you'll learn how to:
- Understand the practical and technical applications of retargeting in your law firm's digital marketing strategy. What is retargeting, how does it work, and why is it important?
- Decode the digital advertising jargon around retargeting, pixels, cookies, and more.
- Visualize how retargeting impacts your ideal client's decision-making journey.
- Identify the major benefits of multi-channel marketing that increases advertising frequency across the web for your target audience.
