The Game Changing Attorney

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The Game Changing Attorney - Podcast

Most listened to law firm growth podcast in the
legal industry

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America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.

In The Game Changing Attorney, law firm growth expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, you'll learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.

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Is this Book For You?

Upstart Attorneys Trying to Jumpstart their Practice

Those striving to build a profitable law firm but aren't sure where to start or are competing against larger firms with more resources.


Established Attorneys Committed to Their Craft

Those with an established firm with a large team and a sizable market share but you face a growing concern that you're losing ground in a crowded market.

Growth-Minded Attorneys Ready for the next level

Regardless of where you fit in your market, if you're ready to make a big change in your firm, you're in the right place. You're done telling yourself things will get better next year, or that the phone might start ringing next month. You're done waiting for change to happen.

About the Author

Michael Mogill

Chairman, Crisp Ventures
Founder + CEO, Crisp
Co-Founder, CaptureNow

Michael Mogill is the Founder & CEO of Crisp, the #1 law firm growth company in America, and the author of The Game Changing Attorney (which has amassed a loyal following and earned the #1 best-selling title in Amazon’s legal category). He is also the host of The Game Changing Attorney Podcast (the #1 most listened-to podcast for legal market leaders) and founder of the Crisp Game Changers Summit (the #1 law firm growth conference on Earth).

Michael has helped thousands of attorneys — from solo and small firms to large practices — differentiate themselves from competitors, improve their leadership and business operations, and earn millions in new revenue.

Crisp has been named to the Top 100 Fastest-Growing Private Companies in Atlanta seven years in a row by the Atlanta Business Chronicle, earned the distinction of Top Workplace in Atlanta, and has been recognized on the Inc. 5000 List of Fastest-Growing Private Companies in the U.S. six years running — notably earning spots in the Top 10% two years in a row.

Michael’s approach is to take everything he’s learned generating massive growth in his own organization and help the country’s most ambitious law firm owners do the same for theirs.

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Michael Mogill

Download the 1st CHAPTER FREE!

We're so confident that you'll love the true stories and actionable advice in The Game Changing Attorney, we're giving away the first chapter FREE! Download here and start becoming the obvious choice in your market today.

Get the Companion Guide $47 FREE!

Need actionable ways to grow your firm? Look no further. Kickstart your law firm's growth by taking advantage of this free bonus guide, The Multi-Channel Marketing Blueprint for The Game Changing Attorney. This comprehensive companion will help you take the strategies outlined in The Game Changing Attorney and show you how to implement them in your own firm, starting today.


Praise For The Game Changing Attorney

Honest. Thoughtful. Engaging. I wish I'd had something like this to read when I was new and small and starting out.
Randall M. Kessler Past Chair of the American Bar Association, Family Law Section
Google 'law firm marketing' and you'll find a ton of books, most written by charlatans preying on a market they believe is (1) wealthy and (2) stupid about marketing. Michael Mogill 'gets it.' You are trying to do a good job for your clients, your family, and the folks you employ, and Michael is one of the few I'd trust to lead you to a happier, more productive life in the legal profession.
Ben Glass Founder of Great Legal Marketing and Ben Glass Law
Michael Mogill's The Game Changing Attorney is a must-read if you are an attorney who wants to attract your ideal clients in the new legal landscape of the modern solo/small firm practice. He offers real insight and advice on distinguishing your brand and identity. This book teaches what lawyers need to know in the light, often-funny, and honest voice of Michael, making it an enjoyable read.
Alvaro Arauz Founder of 3A Law Management
Michael Mogill understands the power of emotional connection in the business of law. The Game Changing Attorney is a must-read for any law firm owner who wants to learn how to grow their practice exponentially.
Rich Sierra CEO of Florida Small Business Legal Center
As an executive within the legal industry, I've seen firsthand how hard it can be set yourself apart as a law firm owner. Many people have tried and failed to teach law firm owners what it takes to truly dominate your market. The Game Changing Attorney gets it right. If you want extreme law firm growth advice with a healthy dose of honesty and wry humor, read this book.
Magnus Simonarson President of Consultwebs
The Game Changing Attorney is funny, honest, and gives you a much-needed kick in the pants. Simply put, you need this book in your business.
Seth Price Founding Partner at Price Benowitz LLP and Founder of BluShark
The Game Changing Attorney will be a go-to guide in your law firm for many years to come. If you follow the steps outlined in this book, you will grow your law firm — no doubt about it. This book is fresh, honest, insightful, and jam-packed full of great law firm growth tips.
Howard Spiva Owner of Spiva Law Group
Michael Mogill's The Game Changing Attorney will help you get clear on the steps you need to take to achieve massive growth in your law firm. This book is truly a game changer.
Chris Dreyer Founder of Rankings.IO


One hundred percent of the proceeds from this book will go to provide humanitarian aid and assistance for refugees via the Hebrew Immigrant Aid Society (HIAS). This organization helped Michael Mogill's family and countless others escape anti-Semitism in Eastern Europe and establish themselves in America. They are true game-changers.



Where can I access the resources outlined in the book?

All of the resources and citations mentioned in The Game Changing Attorney can be found here, along with the videos mentioned in the book.

I'm not the owner of my law firm. Should I still read this book?

Definitely. While The Game Changing Attorney is geared towards law firm owners, any attorney can benefit from the strategies outlined in this book. You can grab your copy here.

Can I buy from any retailer to redeem my bonus content?

Absolutely. The Game Changing Attorney is available on Amazon, Barnes and Noble, and Audible. Just be sure and save your receipt. You’ll need the receipt number to claim your bonus.

How do I claim my bonus once I’ve ordered?

Once you’ve ordered, simply click here and follow the three-step instructions. You’ll need a valid email address and where you purchased the book. Once you submit your information, you’ll receive a confirmation email, and your bonus will be emailed to you as soon as it’s available. Please note all bonus materials are digital—there are no physical products.

When will I receive my bonus, and how will it arrive?

All bonus materials will be delivered via email as soon as we can verify your purchase. (This usually takes 20-30 minutes.) Please note all bonus materials are digital.