America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.
In The Game Changing Attorney, law firm growth expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, you'll learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.
Chairman, Crisp Ventures
Founder + CEO, Crisp
Co-Founder, CaptureNow
Michael Mogill is the Founder & CEO of Crisp, the #1 law firm growth company in America, and the author of The Game Changing Attorney (which has amassed a loyal following and earned the #1 best-selling title in Amazon’s legal category). He is also the host of The Game Changing Attorney Podcast (the #1 most listened-to podcast for legal market leaders) and founder of the Crisp Game Changers Summit (the #1 law firm growth conference on Earth).
Michael has helped thousands of attorneys — from solo and small firms to large practices — differentiate themselves from competitors, improve their leadership and business operations, and earn millions in new revenue.
Crisp has been named to the Top 100 Fastest-Growing Private Companies in Atlanta seven years in a row by the Atlanta Business Chronicle, earned the distinction of Top Workplace in Atlanta, and has been recognized on the Inc. 5000 List of Fastest-Growing Private Companies in the U.S. six years running — notably earning spots in the Top 10% two years in a row.
Michael’s approach is to take everything he’s learned generating massive growth in his own organization and help the country’s most ambitious law firm owners do the same for theirs.
Need actionable ways to grow your firm? Look no further. Kickstart your law firm's growth by taking advantage of this free bonus guide, The Multi-Channel Marketing Blueprint for The Game Changing Attorney. This comprehensive companion will help you take the strategies outlined in The Game Changing Attorney and show you how to implement them in your own firm, starting today.
Honest. Thoughtful. Engaging. I wish I'd had something like this to read when I was new and small and starting out.
Google 'law firm marketing' and you'll find a ton of books, most written by charlatans preying on a market they believe is (1) wealthy and (2) stupid about marketing. Michael Mogill 'gets it.' You are trying to do a good job for your clients, your family, and the folks you employ, and Michael is one of the few I'd trust to lead you to a happier, more productive life in the legal profession.
Michael Mogill's The Game Changing Attorney is a must-read if you are an attorney who wants to attract your ideal clients in the new legal landscape of the modern solo/small firm practice. He offers real insight and advice on distinguishing your brand and identity. This book teaches what lawyers need to know in the light, often-funny, and honest voice of Michael, making it an enjoyable read.
Michael Mogill understands the power of emotional connection in the business of law. The Game Changing Attorney is a must-read for any law firm owner who wants to learn how to grow their practice exponentially.
As an executive within the legal industry, I've seen firsthand how hard it can be set yourself apart as a law firm owner. Many people have tried and failed to teach law firm owners what it takes to truly dominate your market. The Game Changing Attorney gets it right. If you want extreme law firm growth advice with a healthy dose of honesty and wry humor, read this book.
The Game Changing Attorney is funny, honest, and gives you a much-needed kick in the pants. Simply put, you need this book in your business.
The Game Changing Attorney will be a go-to guide in your law firm for many years to come. If you follow the steps outlined in this book, you will grow your law firm — no doubt about it. This book is fresh, honest, insightful, and jam-packed full of great law firm growth tips.
Michael Mogill's The Game Changing Attorney will help you get clear on the steps you need to take to achieve massive growth in your law firm. This book is truly a game changer.
One hundred percent of the proceeds from this book will go to provide humanitarian aid and assistance for refugees via the Hebrew Immigrant Aid Society (HIAS). This organization helped Michael Mogill's family and countless others escape anti-Semitism in Eastern Europe and establish themselves in America. They are true game-changers.
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