Meet Sam!

Sam is a seasoned executive coach and catalyst for organizational performance. His focus is on managerial effectiveness, service transformation, and business innovation. He leverages deep expertise as a consultant and operator leading product, service & organizational development initiatives and programs. He has been accountable for customer impact and recurring revenue, with an approach that aligns people, processes, and operating systems to deliver excellence. These competencies were honed in a unique career path through Fortune 100, private equity, and start-up environments, where he delivered growth and transformation by developing talent, redefining functional roles, and changing mindsets to deliver pioneering products and services. Sam operates as an effective sounding board to get ground-truth, providing a gut-check to leadership teams with systemic, existential challenges. With two decades of experience in management and organizational development, he specializes in connecting Finance, Marketing, and Operations domains to deliver sustainable and profitable business solutions.

Sam Panini is passionate about addressing wicked organizational and people problems, aligning human expectations to define and test resolve, commitment, and priorities. He operated a consulting firm engaging with clients across converging industries to deliver first-class value by addressing complex business challenges with sensemaking, applied critical-thinking, and proactive knowledge transfer. As a consulting intrapreneur and operator, he has a track record of up-leveling teams to be high-performing by focusing energy and attention to collaborate more effectively. He has a professional legacy of delighted customers, impressed colleagues, and shareholders earning returns on their investment.

Sam is a passionate activist for being joyful and ruthless. Leaders who actively practice sensemaking with the will and skill to (re)define the vision and mission, attract and retain talent, responsibly allocate resources, effectively manage conflicts, and “walk the talk” are a fit for Crisp and have the potential to be exceptional. Peter Drucker said that the objective of any business is to create a customer, through marketing and innovation, everything else is costs. To innovate, leaders must be vulnerable. People who are vulnerable present as authentic. People who are authentic inspire trust and confidence. People who inspire trust and confidence are sought after to collaborate. Collaboration around a specific performance-challenge that makes sense to the team yields innovation. Sam’s joyful and ruthless coaching philosophy is that “the path to innovation starts with vulnerability.”

Sam's Experience

• Organizational strategy & execution
• Leadership development
• Practice maturity management
• Service model transformation
• Stakeholder management for scale-ups